Data mining is the process of finding anomalies, patterns and correlations within large data sets to predict outcomes. Using a broad range of techniques, you can use this information to increase revenues, cut costs, improve customer relationships, reduce risks and much  more.

Data mining, as a composite discipline, represents a variety of methods or techniques used in different analytic capabilities that address a gamut of organizational needs, ask different types of questions and use varying levels of human input or rules to arrive at a decision.